How prolong started
Prolong
Energy began with a search for something better.
While training for the Furnace Creek 508 and Everest
Challenge, two extremely grueling cycling events, John K.
Heiss, a Biochemistry Ph.D student at UCLA, could not
find a single product to satisfy his nutrition needs.
Frustrated
by having to mix
individual products together and supplement others with
additional electrolytes,
he
began investigating the current research on carbohydrate
metabolism during exercise.
After some
initial readings he concluded that most of the sports drinks
on the market at the time were based on antiquated or
incomplete research.
After further analyzing the
functionality of ingredients which are added to many sports drinks, it
became clear to him that there was a need for an all-natural
sports drink based on scientific principles.
At that
point his vision became clear: to create an endurance
formula based on a combination of time proven principles and
some new landmark research that revolutionized what we know
about the body’s ability to metabolize fuel. He envisioned
a drink so complete that an athlete need not consume
supplementary electrolytes, bars, gels, and/or solid foods,
which ultimately slow the absorption of vital fuel sources.
Using
Pubmed as
the primary source for his research, John read countless
articles and began formulating Prolong. Applying his own
knowledge of nutrition, endurance sports and biochemistry,
which was now supplemented with new information through his
research, John was confident that his formula had the
beginnings of
becoming the best
sports drink possible. His initial concoctions were created
in his home kitchen, which was
home to pH paper and various bottles of different salts
and carbohydrates.
He tested
his developing formula on some of UCLA’s elite
cyclists and
triathletes who used it in criteriums as short as sixty
minutes to road races lasting upwards of seven hours, and even multi-day backpacking trips.
From the
beginning, the responses could not be more positive. Before
Prolong Energy reached the marketplace, his athletes were
experiencing its performance benefits in events like the
multi-stage Everest Challenge with over 15,000 feet of
climbing, and Vineman,
an Iron Distance triathlon held in Northern California. It
was no surprise to John that athletes were ignoring official support vehicles and
grabbing bottles of Prolong for themselves! After both
events, John received further praise on his product from
athletes of all categories.
After over
two years of diligent research and development, Prolong
Energy is now available to help you train harder and recover
faster. Whether it be cycling, triathlons, running, hiking,
or any other activities,
PROLONG ENERGY
is your ULTIMATE ENDURANCE FUEL.
Contact Us:
Product inquiries:
info@prolongenergy.com
Questions, Comments,
Feedback - contact the owner,
John Heiss
john@prolongenergy.com
cell: 310-429-5488
Prolong Endurance Formula:
Keeps you going on the longest efforts
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